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A New Take on Feature Film Post-Production

Apple - Wed, 02/25/2015 - 16:34
After researching several workflows, directors John Requa and Glenn Ficarra decided to edit “Focus” — a major new Warner Bros. film starring Will Smith — entirely in Final Cut Pro X. The results were even better than they’d expected. Final Cut Pro X helped them deliver the movie on time and under budget, and it played and looked just as they’d envisioned it. “I’ve cut on all the other systems, and I can easily say I’m three times faster on Final Cut Pro X,” says Ficarra.

Apple Reports Record First Quarter Results

Apple - Tue, 01/27/2015 - 19:22
Apple has announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 37.9 percent in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue. The results were fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record. “We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

App Store Rings in 2015 with New Records

Apple - Thu, 01/08/2015 - 16:06
The first week of January set a new record for billings from the App Store. Apple customers worldwide spent nearly half a billion dollars on apps and in-app purchases, and New Year’s Day 2015 marked the single biggest day ever in App Store sales history. These milestones follow a breakthrough 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. “This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

Developers Start Designing Apps for Apple Watch

Apple - Tue, 11/18/2014 - 18:06
Apple has announced the availability of WatchKit, software that gives developers a set of tools to easily create experiences designed specifically for Apple Watch. Developers can now begin developing WatchKit apps before the watch becomes available. “Apple Watch is our most personal device ever, and WatchKit provides the incredible iOS developer community with the tools they need to create exciting new experiences right on your wrist,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the iOS 8.2 beta SDK, developers can now start using WatchKit to create breakthrough new apps, Glances, and actionable notifications designed for the innovative Apple Watch interface and work with new technologies such as Force Touch, Digital Crown, and Taptic Engine.”

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